The Basics of Marketing Your Home

Marketing is one of the most essential components of a successful real estate transaction. Your home is for sale, but if nobody knows that you’re selling, nobody is going to buy.

That’s where smart, aggressive marketing tactics can make all the difference in the world.

The Basics of Marketing Your Home

Your Realtor® will share a specific marketing plan when you agree to work together. If you have ideas or suggestions, say so! Most Realtors love fresh approaches, which often complement what they’re already doing. Your Realtor’s job is to deliver you results, and with a multi-faceted, custom-tailored marketing plan, that’s just what she’ll do.

Naturally, you’ll need to make sure your home is staged properly the day it hits the market. You’ll need to make all necessary home repairs, as well. That way, you’ll leave potential buyers with the right impression.

Your Realtor will research the market to identify the right potential buyers for your home. She’ll talk to other agents and brokers who might have the perfect candidates in mind, and she’ll make sure your home is represented appropriately by taking crisp, professional photos.

She’ll also list your home on the Multiple Listing Service (there will be a note about this in your Seller Listing Agreement) and advertise it on several websites for maximum exposure.

On top of all of that, your Realtor will have marketing ideas specific to your home. Different homes sell better with different marketing techniques, which is what makes working with an experienced agent an added bonus for you.

You have other responsibilities, as well:

  • Keep your home as clean as possible.
  • Let buyers view your home when it’s convenient for them, not when it’s convenient for you (your Realtor will talk to you about installing a temporary lockbox).
  • Take your pets to a neighbor’s house during showings.
  • Hit the road when potential buyers are stopping in; they’ll be able to devote their attention to your home, which makes them more likely to stick around and gives them more time to consider buying.

Ready to List Your Dave Roberts Home?

Call me at 707-869-1884 or reach out to us online. I’ll show you a specific marketing plan that’s tailored to meet your needs as a seller, and i’ll get your home in front of as many qualified buyers as possible to deliver you the best results.


Setting the Stage Sells Your Home
Get the House Ready
The Seller Listing Agreement